What is secondary research (secondary sources)?
- Secondary research is research that is carried out with already existing data. It uses materials as books, magazines, journals, newspapers among others. Here, the researcher needs not go on the ground since all the information collected has been documented already.
- Secondary research is a method of collecting data that has already been gathered by some one else. It is a technique used when performing marketing research. It is a useful method as it allows the researcher to identify a new topic rather than one that has exhaustively been researched.
How are academic research papers and market
reports used to inform research?
reports used to inform research?
- Academic research is an exploratory and creative people know the objective world, choose a research topic is the starting point of scientific research activities, is directly related to the direction of scientific research, goal and content, affects the ways and methods of scientific research, determines the level of scientific research achievements, value and development prospects.
- Market research is to use the scientific method, has a purpose, collecting, sorting and analyzing the supply and demand in a planned way, all kinds of information resources, information and data. It grasps the present situation and development trend of supply and demand, to provide correct for marketing and business decisions based on information management activities. Is generally referred to as the market investigation and study, it is a person or organization according to the specific decision problem and systematic design, collect, record, sorting, analysis, and study the market all kinds of information, report the working process of the research results. Market research is essential in the process of the market forecast and management decision making.
- Some images
(Resource: http://www.acaresearch.com.au/australian-market-research-blog/bid/312472/Market-Research-Identifies-Tough-Times-Ahead-for-Pharmacies)
- We need carried out with already existing data, combine other research, for example, performing marketing research,survey,find more useful and important information.
- And people need do some survey including market environment survey, market demand survey, competitors survey, products survey, sales survey, advertising effectiveness survey and so on. After this survey,according this survey,to used to inform research.
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